Description
Clutchpilot partnered with Zaitoon Collection, an embroidered dress seller based in the UAE, to create a complete brand identity from scratch. Entering a highly competitive fashion market, Zaitoon Collection needed a unique, premium positioning that would allow them to stand out while reflecting their cultural heritage and modern elegance.
We began with a brand discovery workshop, identifying core values of sophistication, craftsmanship, and authenticity. From there, our creative team developed a luxury inspired visual identity that included a custom-designed logo with subtle Islamic art influences, a refined emerald green and gold color palette, and a distinctive monogram suitable for embroidery tags and packaging.
To extend the brand’s presence, we designed comprehensive branding assets from shopping bags, packaging, and fabric labels to stationery and social media templates. Each element reinforced a consistent, premium experience across both online and offline touchpoints. Additionally, a brand style guide was created to ensure scalability and consistency in future applications.
The result was the transformation of Zaitoon Collection from a new market entrant into a recognizable luxury fashion brand. With cohesive visuals, strong positioning, and a timeless identity system, Zaitoon Collection is now well equipped to engage UAE’s fashion conscious audience and scale confidently in the embroidered dress segment.
Challenge
When Zaitoon Collection approached ClutchPilot, they had no defined brand presence. Their challenges included: No existing identity – Lacked a logo, color scheme, or brand voice. Highly competitive market – The UAE fashion scene is saturated with established embroidered dress brands. Differentiation gap – Needed a unique positioning that spoke of elegance and cultural richness while appealing to modern buyers. Consistency – Required branding assets that could extend across packaging, social media, and retail touchpoints.
Solution
1. Brand Discovery & Positioning Conducted workshops with the client to define brand values: elegance, craftsmanship, and cultural pride. Positioned Zaitoon Collection as “The Icon of Modern Elegance in Embroidery”. 2. Visual Identity Development Designed a luxury-inspired logo with Islamic art elements fused with minimal modern typography. Built a color palette of emerald green, gold, and ivory to represent sophistication, heritage, and purity. Created a signature monogram usable across embroidery tags, labels, and packaging. 3. Brand Assets & Applications Designed embroidered-inspired patterns as secondary branding elements. Developed stationery, shopping bags, packaging, and fabric tags for a unified identity. Created a brand style guide for consistent application across all media. 4. Digital Branding Crafted social media templates highlighting product collections. Designed a website identity look & feel to match the luxury tone of the brand. Suggested content pillars around heritage, craftsmanship, and lifestyle.
Results
Iconic Identity Established – Zaitoon Collection now has a premium, cohesive brand presence recognized in the UAE fashion market. Market Differentiation – The brand’s luxury positioning and visual elegance set it apart from competitors. Scalable Branding System – Assets and guidelines allow seamless scaling across online and offline platforms. Customer Perception Shift – From an unknown new seller to a luxury embroidery fashion brand trusted by style-conscious women.
