Description
Clutchpilot created an innovative trade & exhibit design for Cappy Pulpy, blending vibrant branding, interactive zones, and consumer engagement strategies. The result: a visually striking booth that attracted foot traffic, reinforced brand recall, and boosted social media exposure.
Challenge
When Cappy Pulpy approached Clutchpilot for a trade & exhibit design solution, they faced Crowded Event Spaces – Competing with dozens of beverage brands fighting for attention at trade shows. Brand Differentiation – A need to highlight their unique “pulpy” product identity in a visually appealing and interactive way. Consumer Engagement – Attracting foot traffic while ensuring visitors connected emotionally with the brand. Functional Limitations – Creating a design that wasn’t just attractive but also practical for staff interaction, sampling, and product displays
Solution
Clutchpilot designed a bold, immersive, and brand-aligned exhibit booth that brought the essence of Cappy Pulpy to life: Brand-Themed Visual Identity Developed exhibit designs with fresh, vibrant citrus-inspired colors, reflecting the juice’s natural and pulpy character. Incorporated fruit textures and pulp motifs as design elements for stronger product recall. Interactive Experience Zones Created a sampling station where visitors could taste and engage with the product. Designed digital displays showcasing Cappy Pulpy’s journey, nutritional value, and consumer lifestyle integration. Functional Layout Optimized booth space for staff, product storage, and customer flow. Included eye-catching banners and 3D signage visible across the exhibition hall. Engagement-First Approach Integrated photo-op walls and pulpy-themed props to encourage visitors to share their experience on social media—boosting organic brand exposure.
Results
The trade & exhibit design delivered immediate impact: High Foot Traffic – The booth consistently drew visitors, outperforming nearby competitors. Stronger Brand Recall – Visitors associated the pulpy design elements directly with the product’s unique selling point. Customer Engagement – The sampling and photo-op sections generated buzz and user-generated content across social platforms. Market Visibility – Cappy Pulpy successfully strengthened its market presence as an innovative, consumer-focused beverage brand.
