Trustpilot Pricing in 2026

Trustpilot publishes its prices. That is the easy part, and you will find the numbers below.

The harder part is that the published price is frequently not what a business ends up paying. Four things create the gap: how many domains you run, how many review invitations you send each month, whether you need API access, and what you agree to before you sign a twelve month contract that cannot be cancelled.

This covers all four, plus what to say on the sales call.

The short answer

These are Trustpilot's 2026 tiers as published on their own pricing page.

Check the current figures on Trustpilot's published pricing page before you act on any of this, including this article.

Two things that table does not show, and they matter more than the headline numbers. Plus and Premium are priced per domain, so a multi-brand or multi-region business multiplies rather than adds. And Starter has eligibility conditions that exclude a lot of the businesses it appears to be aimed at.

Why you have probably seen four different prices

If you have been researching this for an hour, you have found conflicting numbers. That is not your mistake.

G2 currently lists Plus starting at $299 and Premium starting at $629. Capterra lists a $299 flat rate as the starting price. Trustpilot's own page says $319 and $799. Articles from the last two years quote $99, $199, $259 and $319 as starting prices, all confidently.

The explanation is mundane. Software directories carry pricing submitted by the vendor and it goes stale between updates, and Trustpilot restructured its tiers. The aggregators have not all caught up.

The practical rule: trust the vendor's own pricing page over any third party, including this one, and check the publication date on anything else you read. A 2024 article about Trustpilot pricing is describing a product that no longer exists in that form.

What the free plan actually includes

There is a persistent claim that Trustpilot's free plan does not let you send review invitations. It is wrong, and it is worth correcting because it changes the calculation.

According to Trustpilot's own documentation on the free plan, free accounts get 50 review invitations a month, access to their invitation templates, e-commerce integrations, the Automatic Feedback Service, the ability to respond publicly to reviews, and the ability to flag reviews that breach guidelines. Free accounts can also qualify for Google store ratings.

The real constraints are elsewhere. One user seat. One domain. Default Trustpilot styling with no branding. Basic reporting only. And that 50-invitation ceiling.

Do the arithmetic on the ceiling, because it is the thing that actually pushes businesses onto a paid plan. A shop processing 500 orders a month can invite 10% of its customers. A garage completing 120 jobs a month can invite 40% of them. If your volume is low and you only want a public profile with a trickle of reviews, free genuinely works and you should not let anyone tell you otherwise. If your volume is high, you will hit the wall in the first week of every month.

The Starter tier has conditions attached

Starter at $99 a month looks like the obvious entry point for a small business. It has two restrictions that are easy to miss.

It is available to new customers only, and to businesses with revenue under $5 million.

Both of those matter. If you are over the threshold, or you cancelled a Trustpilot contract at some point and are coming back, you do not enter at $99. You enter at Plus, which is $319 a month per domain. There is no middle step between them.

The practical implication for anyone close to that revenue line: if you are going to use Trustpilot at all, signing up while you still qualify is worth several thousand dollars a year compared with signing up eighteen months later.

Per-domain pricing, and who it punishes

Plus covers up to three domains. Premium covers unlimited. Beyond a plan's allowance, each additional domain becomes a separate billing unit priced on its own.

Work through what that means rather than taking the phrase at face value.

A retailer running one .com, one .co.uk and one .de site fits inside Plus at $319. Fine.

A business running five regional domains does not get five domains for $319. Three sit inside the plan and the other two become separate pricing conversations, each one quoted individually on traffic and revenue. The bill is not $319. It is $319 plus whatever those two negotiations produce.

Trustpilot's own pricing page is upfront that quotes are personalised per domain, taking into account site traffic, business size and annual revenue. That is a fair warning and most businesses read straight past it.

If you run more than three domains, model this before the sales call rather than discovering it during one.

API access is Enterprise only

This is the most common cost surprise in the whole product.

Starter, Plus and Premium have no API. If you want to pull review data into a CRM, serve reviews through your own front-end code, or build review request workflows outside Trustpilot's native invitation flow, you need an Enterprise contract at custom pricing.

For a mid-market business with a developer and an integration requirement, this turns a $799 a month decision into a considerably larger one. Vendr's transaction data on what companies actually pay puts Enterprise implementations in the region of $6,000 to $30,000 or more per year, varying with review volume, seat count and negotiated terms. Their figures also put mid-market Premium buyers commonly in the $6,000 to $12,000 annual range, with larger organisations reaching $15,000 to $20,000.

If an API is on your requirements list, find that out in the first conversation rather than the fourth.

The contract terms that catch people out

Three of these come up repeatedly in user reviews, and none is prominent on the pricing page.

Twelve months, prepaid, non-refundable

Trustpilot's initial contract term is twelve months, prepaid. That is stated plainly on their pricing page.

A business that pivots, downsizes or simply stops using the platform in month four has no exit and no refund. Quarterly payment options exist, but they have to be negotiated with a sales representative rather than selected at checkout.

Auto-renewal with a narrow window

Contracts roll over automatically unless written cancellation is submitted before the renewal date. Reviewers who have been caught by this recommend setting a calendar reminder 60 days out, which is sensible regardless of platform.

Price increases at renewal

This one comes from customer reports rather than published policy, so treat it as a pattern to guard against rather than a rule.

On Capterra, one reviewer describes a bill moving from $70 a month to $380 for the same service, with Trustpilot pointing to a renewal notice sent by email. Another describes paying more year on year while features were removed from their plan. These are individual accounts, not a documented practice, but they are common enough in the review corpus to be worth planning around.

The defence is simple: get your renewal rate in writing before you sign, not after.

Which tier do you actually need?

Most businesses over-buy, because the sales conversation sizes them on revenue and the actual cost driver is invitation volume. Work out your own number before the call.

Step one. Count monthly orders, jobs or completed transactions.

Step two. Decide honestly what proportion you will invite. Most businesses plan to invite everyone and end up inviting a fraction of that, because somebody has to actually do it. Use the realistic number.

Step three. Compare against the caps. Free is 50, Starter 100, Plus 300, Premium 1,000.

Step four. Check domains, then check whether you need branded profile styling or API access, since those force a tier regardless of volume.

If the honest answer is 80 invitations a month on one domain with no branding requirement, you do not need Premium and you should not let anyone size you into it.

When Trustpilot is genuinely worth the money

We run a review directory, so read this section knowing we are not a neutral party. Here is the fair version.

It earns the price when:

Your buyers research your brand name in Google before purchasing. Trustpilot profiles rank well for branded queries, so a strong rating sitting on page one of a search for your company does work that no widget on your own site can replicate. Whoever finds it has not visited your site yet. For direct-to-consumer, SaaS, fintech and higher-value services, that pre-click credibility is the actual product you are buying.

You run Google Shopping at meaningful scale. Seller rating stars on paid listings lift click-through, and for a store spending heavily on Shopping a modest lift covers the subscription quickly.

You operate in a category where buyers actively check ratings before committing. Financial services, insurance, travel, anything involving a deposit.

It does not earn the price when:

Collecting reviews and showing them on your own site is the whole requirement. Purpose-built review tools do that job for a fraction of the cost with no annual lock-in, and you are paying Trustpilot largely for a public profile you would not be using.

You are early stage and testing whether a third-party profile changes anything at all. Twelve months prepaid is an expensive way to run an experiment. Start on free, hit the 50-invitation ceiling, and upgrade when the constraint is real.

Before you take the call

Three things to have settled in advance.

Know your real monthly invitation volume, so you are sized on your numbers rather than someone else's assumption. Know your domain count, because that is where the bill multiplies. And ask for the renewal rate in writing before you sign anything, since that is where most of the unpleasant surprises in this product originate.

If you work through it and conclude the price is not justified for your business, that is a reasonable conclusion. We covered the main Trustpilot alternatives separately, including the free options.